This makes TeamViewer’s announcement of a new mobile app – lifeAR – for the consumer market an interesting opportunity. Over half indicated they want to use AR technology to assess products, allowing for a risk-free “try before you buy” experience.56 per cent agree AR gives them more confidence about product quality.Nearly 3 in 4 consumers say they’re willing to pay more for a product that promises the transparency that AR can provide.Branded AR experiences are 41 per cent more likely to be considered by consumers.conducted a study to understand the potential of AR in UAE and published their findings in a report entitled Consumer Augmented Reality. AR is poised to become the next frontier of mobile and digital engagement and will be a determining factor to measure how brands use AR to elevate customer experience (CX).ĭeloitte Digital and Snap Inc. The Middle East is all set to be a hotbed for augmented reality (AR) and will be witness to business transformation through increased customer connections and conversions.
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